City of Calgary, OCO'88

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City of Calgary, OCO'88

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In 1983, the Marketing Group was created as one of the eight functioning Groups of OCO'88. The Marketing Group's primary function was to assist in the financing of the XV Olympic Winter Games, to stimulate public interest in the Games, and to promote the Olympic movement, Canada, and Canadian products. The Marketing Division was also responsible for obtaining corporate sponsorship for the Games. By the end of 1985, the Marketing Group had appointed a number of official sponsors, suppliers and licencees. In total, its programmes generated approximately $454 million in revenue for OCO'88. The overall marketing plan of OCO'88 was focused in two major areas: in the sale of merchandise and souvenirs by the licencing Program, and the identification of corporate names and corporate images with the XV Olympic Winter Games in the Sponsor/Supplier Programs. For more information regarding the XV Olympic Winter Games, Marketing Group administrative history, please link to the City of Calgary Archives homepage and click on the "fonds level descriptions" link.


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City of Calgary, Corporate Records, Archives

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  • Clipboard

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  • EAC

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