Área de título y declaración de responsabilidad
Título apropiado
Michael Breckon sous-fonds
Tipo general de material
Título paralelo
Otra información de título
Título declaración de responsabilidad
Título notas
Nivel de descripción
Subfondo
Institución archivística
Código de referencia
Área de edición
Declaración de edición
Declaración de responsabilidad de edición
Área de detalles específicos de la clase de material
Mención de la escala (cartográfica)
Mención de proyección (cartográfica)
Mención de coordenadas (cartográfica)
Mención de la escala (arquitectónica)
Jurisdicción de emisión y denominación (filatélico)
Área de fechas de creación
Fecha(s)
Área de descripción física
Descripción física
5 cm of textual records
Área de series editoriales
Título apropiado de las series del editor
Títulos paralelos de serie editorial
Otra información de título de las series editoriales
Declaración de responsabilidad relativa a las series editoriales
Numeración dentro de la serie editorial
Nota en las series editoriales
Área de descripción del archivo
Nombre del productor
Historia biográfica
Michael Breckon was Air Canada’s Director of Advertising and Promotions at the time of the Everest expedition. Born and educated in Britain, he emigrated to Canada at 26 in order “to escape the shackles of British class society” and further his experience in his chosen field of marketing communication. He believed in the power of corporate promotions - linking the airline’s name to sporting and artistic events whose objectives reflected those of the airline.
Michael had been fascinated by Mount Everest since it was first climbed in 1953, the news of which he heard whilst sleeping on the pavement outside Buckingham Palace the night before the coronation of Elizabeth II. The mountain and those who climbed it became special to him. In 1979 he had just returned from a meeting with the airline’s management where the subject of promotions had been discussed, when he read in "The Globe and Mail" that the fledgling Canadian expedition was seeking sponsorship. He phoned John Amatt: his opening words were “I think you and I are looking for each other.” Three years later, to the day, a Canadian climber sponsored by Air Canada, stood atop the world’s highest mountain.
Historial de custodia
Material donated to Banff Centre Archives in March 2019.
Alcance y contenido
Sous-fonds consists of material relating to Michael Breckon's role as Director of Advertising for Air Canada during the 1982 Everest Expedition. The sous-fonds contains news articles, speeches, and correspondence.