Fonds ccg-2064 - XV Olympic Winter Games, Marketing Group fonds

Title and statement of responsibility area

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XV Olympic Winter Games, Marketing Group fonds

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  • Source of title proper: Title based on contents of the fonds.

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CA ccg ccg-2064

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  • 1976-1988, predominant 1982-1988 (Creation)
    City of Calgary, OCO'88

Physical description area

Physical description

20.98 m of textual records and other material

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Biographical history

In 1983, the Marketing Group was created as one of the eight functioning Groups of OCO'88. The Marketing Group's primary function was to assist in the financing of the XV Olympic Winter Games, to stimulate public interest in the Games, and to promote the Olympic movement, Canada, and Canadian products. The Marketing Division was also responsible for obtaining corporate sponsorship for the Games. By the end of 1985, the Marketing Group had appointed a number of official sponsors, suppliers and licencees. In total, its programmes generated approximately $454 million in revenue for OCO'88. The overall marketing plan of OCO'88 was focused in two major areas: in the sale of merchandise and souvenirs by the licencing Program, and the identification of corporate names and corporate images with the XV Olympic Winter Games in the Sponsor/Supplier Programs. For more information regarding the XV Olympic Winter Games, Marketing Group administrative history, please link to the City of Calgary Archives homepage and click on the "fonds level descriptions" link.

Custodial history

The records of OCO'88 were acquired by the City of Calgary Archives through an agreement signed 1990 January 22 between The City of Calgary, the Calgary Olympic Development Association and the XV Olympic Winter Games Organizing Committee. Most of these records were transferred directly to the City of Calgary Archives upon the conclusion of the activities of the organizing committee in 1988 and prior to the signing of the formal agreement. A number of boxes of OCO'88 records intended for the City of Calgary Archives were mistakenly sent to Kestrel Data Inc., the company responsible for the storage of the financial records of OCO'88. This material was transferred to the Archives in 1991 August, and all accrued material has been added to the appropriate series. In 1990 October, twenty-one volumes of legal agreements were transferred to the Archives from the law firm of Bennett, Jones, Verchere, the law firm which represented OCO'88, and two more volumes of these agreements are expected. Information on the custodial history of the OCO'88 photograph collection and copies of the original broadcast videos may be found in the "Custodial History" to the Records of the Governing Bodies and Executive Group.

Scope and content

The records of the Marketing Group are "multiple media" in nature, although they are predominantly textual which includes 10 programmes, 9 postcards, 3 newsletters, 1 bulletin and 1 musical score. The oversize material includes 160 plans (venue plans and site plans), three charts, two posters and one map. The Marketing Group records, particularly in the licencing series, also includes cultural historic items (or artifacts) such as product samples, graphics samples and souvenir samples. Wherever possible, smaller items/samples have been placed into acid-free enclosures and kept within the originating file. However, the larger, more awkward items (buttons, pins, etc.) have been separated out into their own file folders directly following the originating file. As in the case of oversize items, notes have been added to indicate when an item has been removed from the originating file. In all cases, cultural historic items have been noted in the file lists in the printed inventory. See the conservation note below for more information on the care of these records. Some files from the licencing Program (Series II in the printed inventory) have been restricted because they contained personal and/or company credit information. These records may be viewed with the permission of Archives management. Other documents, such as reports and correspondence, were originally designated as "confidential," but have not been restricted since the confidential nature of the material had relevance only during the active life of the Marketing Group. The Marketing Group records consist of over 21 linear meters of material, which have been arranged and described into ten series, with some of these series further divided into sub series. For more information regarding the XV Olympic Winter Games, Marketing Group scope/content information, please link to the City of Calgary Archives homepage and click on the "fonds level descriptions" link.

Notes area

Physical condition

Includes 452 artifacts, 236 photo prints, 166 architectural drawings: plans, 150 photo negatives, 24 electronic records, 3 transparencies, 2 slides, 2 sound recordings

Immediate source of acquisition

Records were transferred directly from OCO'88.


Language of material

  • The material is in English.

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Restrictions on access

In accordance with The City of Calgary's policy on Access to Municipal Information, records more than twenty-five years old are available for public use unless otherwise restricted. Records which are less than twenty-five years old are available for public use unless otherwise restricted by legislation. Please see the City of Calgary Archives Policies and Procedures Manual for further infomation regarding access to records.

Terms governing use, reproduction, and publication

Finding aids

A descriptive finding aid is available at the City of Calgary Archives.

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Accruals are not expected.

General note

Information on OCO'88 may also be found in the Olympic Hall of Fame at Canada Olympic Park, Calgary; at the Canadian Olympic Association offices in Montreal and Ottawa; and at the headquarters of the International Olympic Committee in Lausanne, Switzerland. The City of Calgary Archives may have reference material which may be associated to the fonds. All textual records are in closed storage. To view records please contact the City of Calgary Archives.<br><br>

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